Industry News

Canada: Jägermeister launches redesigned bottle

Beverage company Jägermeister has introduced a redesigned bottle with various design updates. The 750-ml bottle comes with higher, squared-off shoulders while its signature stag symbol is presented in natural environment. Its logotype is highlighted with fine lines and additional information about creation of spirit. The cap comes with Jägermeister's founder Curt Mast's signature and the year 1878, when the company was founded. The front centre of the bottle's label enlists 56 ingredients required to make the spirit. All the bottles ranging from 50 ml to 1.75 l capacity will carry new design from winter of 2016 and early 2017 in over 100 countries.

Source: Financial Post - Canada, 06 Dec 2016