Industry News

Why Your Product's Packaging Is as Important as the Product Itself

Every year, 95 percent of new products fail. The reason is simple: Most customers don't have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use a shortcut to make their decision. That shortcut is your product's packaging.

Think of Tiffany & Co. For most people, the iconic robin's-egg blue box is more recognizable than the jewelry itself.

Packaging is powerful because it tells consumers why your product and brand are different. Apple is known for its clean, minimalist packaging. If you've ever watched an unboxing video for a new iPhone, you know people love Apple's packaging. Read more.

Source: Inc.com