Jack & Ginger
Brown Forman’s blend of Jack Daniels and Ginger Ale created a refreshing new cocktail that complemented the individual flavors of each. They needed a strong point-of-purchase campaign for on-premise and off-premise consumption that inspired customers to try this new mixed drink. For this campaign, they were looking to create a similar blend of package design and printing techniques to grab consumers' attention. The warm gold tones of the whiskey were captured by the addition of a metallic, subtly reflective foil treatment that captured the light and helped the product shine.
Drawing from our experience with point-of-purchase promotions, MPS worked with the ad agency to explore how unique printing technologies could combine with the graphics for maximum impact.
Weeks from concept to client approval
Working with their art, we selectively added foil, creating metallic vignettes in certain areas. Our FoilKote technology was integrated throughout the campaign, along with three-dimensional elements that showcased the product.
Components, including poster, shelf-talker, ceiling mobile, floor graphics, and case card
Materials, including paper, paperboard, APET, corrugate, maxite, pressure sensitive labels, and foil
Case card kit with APET lowball glass inserted into slots. This shipped flat, with five separate pieces plus instructions for on-site assembly.
MPS managed all aspects of the project from pre-press through fulfillment.
Days production time from proof approval to delivery
Color UV press spot with in-line FoilKote spot applied to paper and board