Markets Case Studies


BodyLab Health and Fitness
BodyLab Health and Fitness
BodyLab Health and Fitness
BodyLab Health and Fitness

Transform Your Packaging

In launching BodyLab by Jennifer Lopez, Basic Research wanted a vibrant new look that reflected the spirit of the brand, an innovative research-based line of health and fitness formulas designed specifically for woman.  

The packaging uses color coding to organize the brand family, accentuating the visual cues with metallics. In addition, the entire look is enhanced with an overall prismatic effect to convey the message of transformation.

 


Insight

The MPS creative team worked with Basic Research to explore structural, material, and decorative technology options to achieve the desired look. When it came to metallic options for the brand architecture, our in-line FoilKote™ technology emerged as the ideal solution, allowing the multiple foil colors to print in a single pass in perfect registration with key graphics. For the prismatic finish, our HoloKote™ technology was the obvious choice, elevating standard materials to superstar status, easily enhancing the brand with a unique appearance.

Execution

Brand consistency across all SKU’s, substrates, and manufacturing technologies was essential. With all our proofing and production systems calibrated to the same G7 standards, we were uniquely able to deliver color continuity for the offset cartons and flexo labels.
We also supplied the product inserts and POP for a complete turnkey solution.

Resources

From design through production, the MPS team supported the launch. Three of our manufacturing facilities worked together to deliver the full array of brand print and packaging.
Cartons were produced in our Dallas, TX and South Plainfield, NJ facilities; labels and inserts in Idaho, ID. Our vendor partner supplied the POP displays as part of our complete solutions philosophy.


30 for 30 Limited Edition
30 for 30 Limited Edition
30 for 30 Limited Edition

Unforgettable Moments deserve Memorable Packaging

In commemoration of its award-winning 30 for 30 Series’ Fifth Anniversary, ESPN Films aspired to promote the films in packaging as memorable as the stories themselves.

When it came to the packaging for this collector’s edition, they let fans make the call with a coin toss between a ticket box and lay flat book holding 20 Blu-Ray discs or a Groupon exclusive sports locker holding 32 DVD’s, a t-shirt, hat, limited edition book and poster.

 


Insight

Both collectable versions needed iconic packaging. Having established ticket imagery as a brand anchor for the series, ESPN Films chose to transform the ticket silhouette into a true luxury box. MPS designers expertly tackled some unexpected structural challenges, creating seamless corner arcs and smooth sidewalls with inventive scoring, folding, and wrapping techniques.
For its Groupon exclusive, ESPN Films wanted to build upon a sports theme while reflecting the timeless nature of the 30 for 30 brand. The MPS special packaging team assembled their global vendor network to find the right combination of size and colors that fit the ESPN vision.

Execution

Teamwork was the key to success in translating ESPN Film’s original vision into realty - from design and development through manufacturing and project management. For the finished ticket box, MPS design and production teams executed with technical precision, aligning the hinged top, contoured sides, and lay flat book to perfection. Adding to the overall fan experience were an embossed title treatment and overall VelveKoteTM finish.
The metal sports locker took on a custom look with a tip-on title plate and the black and red ESPN colors silk-screened.

Resources

The MPS project management team brought everything together, coordinating production, quality control, and logistics across three countries and 16 times zones.
MPS Indianapolis facility produced the printed components for both versions; applying VelveKoteTM to the ticket box and book wraps inline.
MPS worked with their trusted outsource partners in Mexico and China on final production and assembly of the ticket box/book and metal lockers.


LG Point-of-Purchase Video Display
LG Point-of-Purchase Video Display
LG Point-of-Purchase Video Display
LG Point-of-Purchase Video Display

LG Interactive Display

When LG was planning the launch of their Door-in-Door™ refrigerator, they wanted a point-of-purchase display as groundbreaking as their new technology. To ensure customers fully understood all the innovative product features, they wanted a motion activated LED display to play a product demonstration video each time the door opened. Although seemingly straightforward, nothing about this project was simple - from the unexpected complexity of construction to the required simplicity of in-store installation. The MPS team worked closely with the client to overcome technical, logistical, and design challenges to deliver the first video marketing campaign housed inside a working appliance!

 


Insight

The design brief for the project required a motion activated electronic display to slide into an octagonal compartment and operate reliability in a cold environment. The installed unit had to conceal electronics from consumers while still allowing easy access for retail staff to activate the display and change batteries. The LED display assembled in five minutes and featured a 15 second video with 360° visibility.

Execution

Given the timeframe for the project, traditional injection molded or vacuum formed materials were not viable. Instead, the unit had to be constructed as a fabricated display with snap-fit construction. MPS brought the entire project together, sourcing and assembling the sixteen internal components, including the video screen, motion senor, speaker LED indicator, wiring, and batteries. We also designed and supplied the shipping carton with inner cell and segregated battery compartment.

Resources

With time of the essence, and only seven months from concept development through testing and delivery, the MPS team managed several aspects of the project in parallel to ensure everything converged successfully. With an eye toward rigorous quality control, we inspected and tested every unit.


Camel Dip Rigid Tube Mailer
Camel Dip Rigid Tube Mailer

3D Technology and Personalization Grab Consumer Attention

As part of their strategy to make Camel a comprehensive tobacco brand, Reynolds American needed an effective direct mail campaign to get the word out to consumers on Camel Dip, their premium moist smokeless product. Standing out in the average consumer’s crowded mailbox isn’t easy, and it’s even more challenging in the highly regulated tobacco market. Reynolds decided to pique curiosity with a personalized 3-D mailing designed to look like a free log of dip with coded coupons redeemable for product discounts. Executing this turnkey project turned out to be a bit of a challenge in terms of design, data management, and project coordination.

 


Insight

Ensuring compliance with government regulations – a top priority on any campaign – was made more challenging by the shrink sleeve. For this 3-D marketing campaign, extensive prototyping and testing were critical in developing shrink sleeve graphics that complied with Surgeon General warning requirements.

Execution

The four finished pieces included a printed wrap applied to a custom mailing tube, a shrink sleeve overwrap, a poster with three perforated encoded coupon cards, and address labels. MPS went beyond ink on paper to collate and match mailing list names and codes inside and outside the mailer, ensuring that each recipient received the correct piece.

Resources

The MPS team brought our resources to bear, going beyond print and packaging to include everything from design through fulfillment. We successfully brought the customer’s creative ideas to life with a sense of urgency—and we had to, given the tight three week completion window.


Deadwood Gift Set
Deadwood Gift Set
Deadwood Gift Set

Pushing Boundaries in Form and Function

For the Deadwood gift set, HBO was looking to push boundaries with their packaging, just like they pushed boundaries with the show itself. They wanted to replace traditional plastic trays with paperboard pockets, something which had never been done successfully for Blu-Ray discs. They also wanted to give the package a weathered exterior evocative of the Old West and a glossy interior evocative of the Modern Western. Exploring new possibilities for print and packaging technology is something we eagerly embrace, whether it’s new materials, new printing technologies, or a structural design challenge.

 


Insight

Because more data is packed into the Blu-Ray format, the discs are more sensitive to scratching than DVDs or CDs. MPS engineered a groundbreaking pocket design to secure the discs while protecting them from damage. The development effort required 60 hours of design with over 20 prototypes and 240 hours of testing to achieve the right balance of form and function.

Execution

In the end, the bookstyle package and slipcase combined our decorative technologies with laminated materials to create the style, function, and durability HBO desired. With special coatings, film laminations, adhesives, and other unique solutions, standard materials became special packaging. Our scratch resistant pockets delivered, perfectly protecting the discs. We used TextureKote to create a distressed fabric and Foil Stamping on the title treatment.

Resources

The solution to these packaging challenges often lies as much in the expertise of the team as in the available materials and technologies. We were able to draw on the resources of our team and vendor partners to begin delivering product 60 days after pocket approval. The complexity of the project involved four of our manufacturing facilities, several printing technologies, and considerable project management over 12 weeks of production.


Bioshock 2 Special Edition
Bioshock 2 Special Edition
Bioshock 2 Special Edition
Bioshock 2 Special Edition

Premium Packaging Has Gamers Stoked

The sequel to a video game as popular as BioShock by 2KGames was bound to generate high expectations among the game’s fan community. Needless to say, the special edition packaging for BioShock 2 had a lot to live up to. 2K Games not only planned to pack the special edition with a variety of collector’s items, they also wanted the box itself to be part of the experience. Gamers scrutinize special edition video game packaging as closely as the games themselves. So if a special edition isn’t perceived as being worth the higher cost, the community makes its disapproval known.

 


Insight

Decorative technologies—including soft touch, transparent inks, and holographic sculpting—played a big role in giving the package a serious “wow” factor. MPS found a way to make the VelveKote™ used on the black outer wrap durable enough to withstand the rigors of shipping. We also perfected the transparent inks used to include secret messages on a set of posters, and produced the holographic sculpting for the intricate cover sheets.

Execution

2K Games had a color-by-numbers plan for what they wanted this packaging to become, but they needed a partner who had all the right crayons to make it happen. With 25 components in two languages for three console platforms, managing color consistency across materials was complex. Common GRACOL 7 standards across all of our locations greatly simplified the process, achieving the desired result.

Resources

2K Games tapped the engineering and design skills of the MPS team to give the BioShock 2 set box, lid, and tray the precision, uniformity, and weight needed for a super-premium feel. We coordinated the production of all components across multiple facilities to meet the project’s tight deadline. MPS produced the entire project within 30 days, including ordering materials, approvals, sign-offs, and final delivery.


Bruce Springsteen Collector's Edition
Bruce Springsteen Collector's Edition
Bruce Springsteen Collector's Edition

Experience and Collaboration Honor a Legacy

This unique collection represents Bruce Springsteen’s never-before-seen writing, editing and rough ideas for the Darkness on the Edge of Town album. Based on the actual notebook that was used during his original recording sessions, this authentic re-creation has excited fans around the world. We find that some projects, like this one, are a journey, requiring craftsmanship, attention to detail and patience. As the finished piece demonstrates, ingenuity, technical finesse and hand assembly make this book truly unforgettable. More about 'Darkness on the Edge of Town' packaging on youtube

 


Insight

This project first appeared to be printing and production of a simple notebook. It quickly became a unique structural and aesthetic challenge. From the onset, we worked closely with the customer on every detail to ensure everything looked absolutely authentic. Everything about this iconic package was completely custom designed - a total of nine components in ten materials. Over 30 months in the making, with 1,200 hours of design and sample building invested, the final result exceeded all expectations.

Execution

Translating the designer’s vision into reality meant selecting the right materials, structure and blend of production technologies. Anticipating production challenges, the MPS team planned ahead to deliver this authentic reproduction of Springsteen’s original notebook. We created custom disc pockets to ensure a layflat profile and combined two coatings with the graphics to create the illusion of the yellowed tape and torn photographs.

Resources

MPS managed the project, coordinating production across three facilities, including multiple manufacturing processes, as well as hand assembly. Production was equally complex, spanning 12 weeks, including hand assembly of the custom slipcase and international delivery. Virtually our entire scope of design, production, and project management services helped make this vision a reality.


Hershey's Simple Pleasures Launch Kit
Hershey's Simple Pleasures Launch Kit
Hershey's Simple Pleasures Launch Kit
Hershey's Simple Pleasures Launch Kit

Indulgent Packaging Without the Guilt

When Hershey’s was planning the launch of their new chocolate brand, they turned to their marketing agency for something with high impact. The agency envisioned a tiered retail launch kit that referenced a jewelry box to showcase the samples in a way that reflected the brand appeal for adult women. But as anyone who works with chocolate knows, aesthetics are just the beginning – product integrity from kitting through delivery had to be considered. The structural elements had to accommodate the product weight, secure the product during shipping, and present the product in perfect condition for effective sampling by retailers. Fulfillment had to control product temperature to prevent melting from pack-out to final delivery.

 


Insight

Structural design and material selection was critical for this project – both had to reflect the client’s vision but also be viable from a manufacturing standpoint, easy to assemble for kitting, and durable for shipping. Starting with three client sketches, our team of packaging designers and engineers translated the concepts into working prototypes that were reviewed and fully tested from end-to-end before going into production. After four rounds of comps, the final design included a tri-fold carton, tiered trays, snap closures, a product banners, and a literature pocket.

Execution

The MPS team supported the client from design through fulfillment with a strategy that fully met their timeline for delivering the kits to retailers for a successful launch. We conducted six rounds of testing to ensure structural integrity, customer experience, shipping durability, product quality, and cold chain validation. MPS assembled and kitted seventeen components in the launch kit which we drop shipped to retailers. We supplied five printed pieces; a zipped poly bag; two ice packs; an insulated liner; and a corrugated shipper.

Resources

The complexity of the project, perishable nature of the product, and tight timeframe required a team of MPS experts to anticipate and avoid any potential pitfalls from printing and assembly to shipping and customer interactions. Our team of vendor partners was also critical to the project, enabling us to respond quickly and effectively to every challenge.


Marilyn Manson

The Pale Emperor by Marilyn Manson

The Pale Emperor is the latest hit album from iconic shockrocker Marilyn Manson, notorious for his dark lyrics and robust metal sounds.

In contrast to his overly illustrated packaging designs from previous albums, Concord Records wanted to show an intimate side of Marilyn Manson in a classic, black and white limited edition box set.

This mellower yet elegant, high-end packaging concept was fashioned around The Pale Emperor’s sparser, blues rock-influenced sounds and lyrics, and mimics the music genre’s traditional soulful theme.

 


Insight

The MPS creative team inspired Concord Records to take advantage of our decorative technologies to achieve the restrained, yet bold artistic effect. Debuting with this release, our new GritKote™ finish wowed the label with a rough texture that added nuanced dimension to the five black and white lithographs. The collectible download card also featured a GritKote finish for a cohesive aesthetic throughout the collection. The MPS technical team was invaluable in translating the GritKote technology to the customer’s artwork. Applied in-line on our offset presses in Dallas and Chicago, GritKote incorporates sand-like particles into a specialized UV coating to create a distinctive grit texture.

Execution

The box set included a hinged rigid box wrapped with NatuurLinnen with a tipped-on metallic high-gloss cover photo, a debossed logotype on the spine, and a black foil stamp title on the back. A set of five lithographs featured a one-of-a-kind, hand applied wax seal monogram. Rounding out the collection were an 8-panel softback, two LP sleeves, and a glossy oversized poster.

Resources

Developed by the Creative team in Glendale, managed by the Special Packaging team in Chicago, and produced in multiple MPS locations, MPS achieved an artistic vision, giving alternative rock fans an astonishingly mastered piece of art and music. Close coordination among MPS locations ensured color consistency and concurrent delivery across all components.


Brown Forman Jack & Ginger Campaign
Brown Forman Jack & Ginger Campaign

Technology and Know-how Create a Recipe for Success

Brown Forman’s blend of Jack Daniels and Ginger Ale created a refreshing new cocktail that complemented the individual flavors of each. They needed a strong point-of-purchase campaign for on-premise and off-premise consumption that inspired customers to try this new mixed drink. For this campaign, they were looking to create a similar blend of package design and printing techniques to grab consumers' attention. The warm gold tones of the whiskey were captured by the addition of a metallic, subtly reflective foil treatment that captured the light and helped the product shine.

 


Insight

Drawing from our experience with point-of-purchase promotions, MPS worked with the ad agency to explore how unique printing technologies could combine with the graphics for maximum impact.

Execution

Working with key art, we selectively added foil, creating metallic vignettes in certain areas. Our FoilKote technology was integrated throughout the campaign, along with 3-D elements that showcased the product. The Case Card Kit shipped flat with instructions on how to easily assemble on-site to create a 3-D APET lowball glass to that really stood out at retail.

Resources

MPS managed all aspects of the project from pre-press through fulfillment. Total turn-time, from proof approval to assembly and delivery of the finished kits, was ten days.


Grand Marnier Marketing Campaign
Grand Marnier Marketing Campaign
Grand Marnier Marketing Campaign
Grand Marnier Marketing Campaign
Grand Marnier Marketing Campaign

Imagination and Resourcefulness Relaunch a Brand

The true test of a classic is that it stands the test of time, and Grand Marnier is no exception. Thinking of new ways for a younger audience to enjoy this 150-year old liqueur, Marnier–Lapostolle launched a global campaign promoting Grand Marnier as a refreshing chilled cocktail. The campaign broke new ground with inventive and ambitious ways to chill and dispense the liqueur, inspiring the consumer to see this iconic brand in a completely new light. Visualizing how value-added packaging can be seamlessly integrated with the product is an invaluable initial step in creating a cohesive campaign. Executing the ideas to deliver on the vision is an indispensible final step in ensuring success.

 


Insight

The challenge went well beyond printing and packaging to include product design, engineering, and prototyping of refrigeration units—and even into glassblowing—to create an experience that blended the core brand identity with the chilled theme. Our team explored 54 product concepts with agency-quality design renderings for various ways to refrigerate, ice, and insulate Grand Marnier to 20°F.

Execution

Refrigeration, chilling and insulation were integral to all the components in the campaign, requiring a range of materials, compliance with international standards, kitting and assembly. MPS produced eight promotional items for the Grand Marnier campaign, including a refrigerated shot machine; an injection-molded iced shot bucket; etched shot glasses; cocktail dispenser kit; holiday tin with thermoformed insert; neoprene jackets; APET gift carton; and a corrugated retail display.

Resources

MPS relied on our extensive network of partners to prototype, test and source the various components, all timed to arrive concurrently for the brand launch. Combining the resources of three MPS manufacturing locations, with nine different suppliers specializing in custom manufacturing, we seamlessly brought everything together for the client.


BENTLEY FOR MEN
BENTLEY FOR MEN
BENTLEY FOR MEN
BENTLEY FOR MEN

BENTLEY FOR MEN

"Bentley For Men" was the first fragrance inspired by a luxury automobile brand. Art & Fragrances approached the launch with the same craftsmanship and product quality that epitomizes the iconic automobiles. Every aspect of the new fragrance line had to reflect the hallmarks of the brand, from the exquisite interior with handmade leather and noble woods, to the graceful exterior with noble contours and elegant touches. We love a challenge and worked with the customer to develop a package with the craftsmanship, attention to detail, and quality worthy of the Bentley brand.

 


Insight

Luxury finishes, metallic touches, and contoured surfaces were design elements that evoked brand associations with the Bentley fragrance. Together with the customer, we explored a range of materials, inks, coatings, and decorative finishes to translate the Bentley aesthetic into fragrance packaging.

Execution

The packaging design was all about subtle metallics and graceful curves. The smoothness of the board was critical, as were the varnishes needed to transform metallic inks into lustrous copper and silver surfaces.

Resources

The folding cartons were designed and produced in Germany at our Obersulm facility, which has a wide range of decorative technologies for premium folding cartons.


L`ÂGE D’OR
L`ÂGE D’OR
L`ÂGE D’OR

Isabelle Lancray L'AGE D'OR

In launching L’AGE D’OR, Isabelle Lancray Paris harkened back to the 1920’s, a turning point when a new feminine spirit emerged, both fashionable and empowered. Inspired by this era, the packaging for these groundbreaking anti-aging products had to reflect the timeless beauty of an elite brand. As envisioned by Dr. Christian Rimpler "L’AGE D’OR should stand out from the silver look of the standard line and also transfer the classic elegance of the 20s into the modern age."

 


Insight

Packaging for this luxury brand was a break from convention, in terms of both construction and finishes. We reimagined the rigid box with new materials for an elegant presentation with considerably more decorative options. With the pearl extracts in the formulation serving as the inspiration, we also explored techniques to achieve just the right tone of gold – both classic and modern.

Execution

Our patent-pending Combibox™ brought just the balance of innovation and elegance to the brand. Combined with a black flocked thermoformed tray, the Combibox presents the product gracefully, while protecting the contents during transport. Contrasting varnishes were the finishing touch. A frost varnish adds a pearlized luster, while a high gloss varnish highlights the signet.

Resources

Our design team pushed the boundaries of packaging technology to create an entirely new approach to set boxes. "Multi Packaging Solutions, together with our design agency has made the packaging a real piece of art", commented Dr. Rimpler. He is not alone in this opinion... "L’AGE D’OR Marianne" was recognized as the Most Innovative Product of the Year at the European Cosmetic Industry 2012 BSB Innovation Awards.


Lanvin
Lanvin

Flirtatious and Resilient

Lanvin “Marry me à la folie” needed packaging as flirtatious and whimsical as the fragrance itself, literally wrapping up the message of love and the vibrancy of spring. For this fragrance, no ordinary pink would do. This brand needed a pink carton as intense as the allusions in the fragrance name - the customer fell madly in love with the idea of a completely neon pink carton. Taking on the challenge of a fluorescent pink carton seemed straight forward at first blush, but turned out to technically challenging when trying to balance beauty and durability.

 


Insight

With this project, farsightedness was of vital importance. Having developed intense fluorescent colors for other brands, we knew that to deliver a package that was as joyful in retail as envisioned by the artwork, it had to be both fade and scratch resistant.

Execution

Just like love itself, sometimes knowing what not to do is as important as knowing what to do. Our team matched the right print technology to the project to create a carton that radiates as intensively as love itself.

Resources

We produced this carton in our Obersulm facility using a silk screen process to achieve the ink densities required for both light and abrasion resistance.