Cosmetics Case Studies
Transform Your Packaging
In launching BodyLab by Jennifer Lopez, Basic Research wanted a vibrant new look that reflected the spirit of the brand, an innovative research-based line of health and fitness formulas designed specifically for woman.
The packaging uses color coding to organize the brand family, accentuating the visual cues with metallics. In addition, the entire look is enhanced with an overall prismatic effect to convey the message of transformation.
The MPS creative team worked with Basic Research to explore structural, material, and decorative technology options to achieve the desired look. When it came to metallic options for the brand architecture, our in-line FoilKote™ technology emerged as the ideal solution, allowing the multiple foil colors to print in a single pass in perfect registration with key graphics. For the prismatic finish, our HoloKote™ technology was the obvious choice, elevating standard materials to superstar status, easily enhancing the brand with a unique appearance.
Brand consistency across all SKU’s, substrates, and manufacturing technologies was essential. With all our proofing and production systems calibrated to the same G7 standards, we were uniquely able to deliver color continuity for the offset cartons and flexo labels.
We also supplied the product inserts and POP for a complete turnkey solution.
From design through production, the MPS team supported the launch. Three of our manufacturing facilities worked together to deliver the full array of brand print and packaging.
Cartons were produced in our Dallas, TX and South Plainfield, NJ facilities; labels and inserts in Idaho, ID. Our vendor partner supplied the POP displays as part of our complete solutions philosophy.
BENTLEY FOR MEN
"Bentley For Men" was the first fragrance inspired by a luxury automobile brand. Art & Fragrances approached the launch with the same craftsmanship and product quality that epitomizes the iconic automobiles. Every aspect of the new fragrance line had to reflect the hallmarks of the brand, from the exquisite interior with handmade leather and noble woods, to the graceful exterior with noble contours and elegant touches. We love a challenge and worked with the customer to develop a package with the craftsmanship, attention to detail, and quality worthy of the Bentley brand.
Luxury finishes, metallic touches, and contoured surfaces were design elements that evoked brand associations with the Bentley fragrance. Together with the customer, we explored a range of materials, inks, coatings, and decorative finishes to translate the Bentley aesthetic into fragrance packaging.
The packaging design was all about subtle metallics and graceful curves. The smoothness of the board was critical, as were the varnishes needed to transform metallic inks into lustrous copper and silver surfaces.
The folding cartons were designed and produced in Germany at our Obersulm facility, which has a wide range of decorative technologies for premium folding cartons.
Isabelle Lancray L'AGE D'OR
In launching L’AGE D’OR, Isabelle Lancray Paris harkened back to the 1920’s, a turning point when a new feminine spirit emerged, both fashionable and empowered. Inspired by this era, the packaging for these groundbreaking anti-aging products had to reflect the timeless beauty of an elite brand. As envisioned by Dr. Christian Rimpler "L’AGE D’OR should stand out from the silver look of the standard line and also transfer the classic elegance of the 20s into the modern age."
Packaging for this luxury brand was a break from convention, in terms of both construction and finishes. We reimagined the rigid box with new materials for an elegant presentation with considerably more decorative options. With the pearl extracts in the formulation serving as the inspiration, we also explored techniques to achieve just the right tone of gold – both classic and modern.
Our patent-pending Combibox™ brought just the balance of innovation and elegance to the brand. Combined with a black flocked thermoformed tray, the Combibox presents the product gracefully, while protecting the contents during transport. Contrasting varnishes were the finishing touch. A frost varnish adds a pearlized luster, while a high gloss varnish highlights the signet.
Our design team pushed the boundaries of packaging technology to create an entirely new approach to set boxes. "Multi Packaging Solutions, together with our design agency has made the packaging a real piece of art", commented Dr. Rimpler. He is not alone in this opinion... "L’AGE D’OR Marianne" was recognized as the Most Innovative Product of the Year at the European Cosmetic Industry 2012 BSB Innovation Awards.
Flirtatious and Resilient
Lanvin “Marry me à la folie” needed packaging as flirtatious and whimsical as the fragrance itself, literally wrapping up the message of love and the vibrancy of spring. For this fragrance, no ordinary pink would do. This brand needed a pink carton as intense as the allusions in the fragrance name - the customer fell madly in love with the idea of a completely neon pink carton. Taking on the challenge of a fluorescent pink carton seemed straight forward at first blush, but turned out to technically challenging when trying to balance beauty and durability.
With this project, farsightedness was of vital importance. Having developed intense fluorescent colors for other brands, we knew that to deliver a package that was as joyful in retail as envisioned by the artwork, it had to be both fade and scratch resistant.
Just like love itself, sometimes knowing what not to do is as important as knowing what to do. Our team matched the right print technology to the project to create a carton that radiates as intensively as love itself.
We produced this carton in our Obersulm facility using a silk screen process to achieve the ink densities required for both light and abrasion resistance.