For its release of the Steinway Legends collection, Universal Classics has joined forces with Multi Packaging Solutions to package the first recording series to be fully endorsed and supported by Steinway & Sons. The 10-title CD series features acclaimed recordings from a select roster of legendary artists along with informative and unique packaging.
Multi Packaging Solutions collaborated with Universal Classics to design an exacting replica of the iconographic Steinway Piano, including a faceplate with the Steinway logo and a full complement of piano keys. The hinged piano lid can be held open with an attached arm to display an insert that features the internal workings of the piano, 21 CDs and a perfect bound booklet.
“We were able to achieve the authentic look of the Steinway Piano by utilizing the vast resources across the Multi Packaging Solutions network, including our structural design, manufacturing, and project management teams,” commented Mario Augusta, Vice President of Sales. He further added “We really enjoyed working with Pat Barry and her team at Universal Classics on this very special and unique package”.
The series was conceived to connect the name of Steinway & Sons with a cross-section of pianists who work closely with the piano manufacturer – called “Steinway Artists” - and have recorded for the Universal Classics Group family of labels. The contents focus on the great solo piano works that are the foundation of any major career: Haydn, Mozart, Beethoven, Schubert, Schumann, Chopin, Liszt, Brahms.