Over the years, MPS Bristol has developed its services to the independent brewery market, building a large client base and a coveted reputation for quality and innovation. In 2012, as sales were increasing, Roosters Brewery decided that a brand refresh would create wider appeal, increase recognition and further lift sales.
Roosters Brewery worked with Harrogate based design agency, The Lift Agency, to re-invigorate the look of its brand. The agency wanted to maintain the brewery’s reputation for hand-engineered artisan beers made from hops from around the world whilst creating a suite of labels that stood out on the shelves. The new branding allows the consumer to make an informed purchasing decision and build loyalty.
Paul Humpage, Business Development Manager at MPS Bristol, said: “We were able to offer advice on the various print and finishing techniques available so the new labels delivered maximum shelf impact. We achieved this by using contrasting varnishes and exacting print registration. The quality of the labels also reflects our recent investment in new equipment and the latest print finishes & effects that we’ve developed.”
Speaking about the awards Roosters owner, Tom Fozard, said: “We’re delighted to have had our efforts recognised with these two awards. We worked closely with The Lift Agency and Chesapeake/MPS in order to ensure a very high standard was achieved, which has been acknowledged by the judges. The feedback we’ve received from customers and consumers alike, since the rebrand was completed, has also been very positive and reinforces our belief that it’s equally important that the quality of our design imagery matches the quality of the beer we produce in cask, keg and bottle.”
Date: April 2014
Media Contact (Europe-Asia)
Marketing Communications Director – Europe & Asia
Tel: +44 1635 290521
Media Contact (North America)
Marketing Communications Manager – NA
Tel: +1 646 834 1527
About Multi Packaging Solutions/Chesapeake:
Multi Packaging Solutions / Chesapeake is a leading global provider of value-added packaging solutions to a diverse customer base across the healthcare, branded consumer, and multi-media end markets. MPS/CSK provides customers with an extensive array of print-based specialty packaging, including premium folding cartons, labels and inserts/leaflets across a variety of substrates and finishes. The company has manufacturing locations in North America, Europe and Asia and employs over 7,200 people. MPS/CSK is a portfolio company of Carlyle Group and of Madison Dearborn Partners. For more information, please visit www.multipkg.com and www.chesapeakecorp.com.