Industry News

US: Root beer-flavoured whisky launched by Phillips Distilling

Revel Stoke Root Beer Flavored Whisky, a root beer-flavoured whisky featuring licorice overtones with the fresh scent of mint and vanilla, was launched in early November 2016 by US-based spirits producer Phillips Distilling. Premium eight-year and three-year Canadian Whiskies are used to make Revel Stoke Whisky. With a suggested retail price of USD 15.99 (EUR 14.24) per 1-litre bottle and USD 13.99 per 750ml-bottle, Revel Stoke Root Beer flavour is sold alongside other items in the Revel Stoke Whisky portfolio. The Total US Nielsen Scan Data revealed on 15 October 2016 that the Flavored Canadian Whisky category grew by 4.9% in the past 12 weeks, while Revel Stoke Whisky dollar sales soared 130%.