Insights

A new carton is born.

adidas born original man

MPS Obersulm has collaborated with Coty to support the launch of the new adidas Originals fragrance, Born Original Today, beginning of 2017. This new duo follows the successful launch of the signature scent Born Original in 2015.

Embracing the creative and vibrant street style culture of the brand, born original today, for her and for him, lives up to the pioneering spirit of the sportswear brand and inspires consumers to create their future.

adidas born original woman

MPS worked hard on the pack’s development including a special background design with a marble-type effect.  Willi Ringwald, Sales Director, takes up the story: “The graphics for the pack’s face are printed on the rough reverse surface of board to provide a tactile finish. A special gloss varnish was also applied to further enhance this effect. We were able to combine the process of both blue and gold foils stamping adding a premium finish to the packs. The brand’s logo was embossed as well as other elements to add to the overall quality impression of the brand.”

The fragrances, packed in an innovative frosted glass bottle, are available for purchase in the leading drugstores and selective stores.