Insights

MPS Catches the Goose

MPS Hamilton has just completed the production and delivery of tubes for Bacardi’s Grey Goose brand that were required as part of this year’s Christmas promotional campaign. The project timetable was very demanding with an intense production schedule in order to get the product to market. The production of the tubes involved collaboration across several MPS sites: the tube wraps were printed at MPS Hillington whilst a printed liner was produced at MPS Portsmouth. These were then combined with the tube at MPS Hamilton.

The project commenced following a meeting with Bacardi’s Global Procurement, Marketing and Packaging Development teams in Geneva during mid-February this year. A commercial and technical solution was then agreed to produce 1.2 million tubes for this year’s promotional campaign. However, the main challenge was to complete the production run over a 3 month period from July to September. After successful trials and an agreed timeframe, production was recently completed in Hamilton which required approximately 100k+ tubes per week delivered to Bacardi’s factory in France.

Alastair McIsaac, Bacardi Business Development Manager, said: “We knew the Grey Goose brand was a perfect fit for our business and we’ve been keen to demonstrate our capabilities for nearly 2 years. We are delighted that we have been successful in winning and completing this project, and we now hope to build on this and work with the Grey Goose brand on other projects. This success further expands the brands that MPS supports and produces for Bacardi.”