Insights

An ‘Unboxable’ Sensation for #mydentity Color

Corrugated packaging @guytang #mydentity
But most of all, I want to create a community that empowers our #hairbestie family, and enables all of us to find our #mydentity - because when you know who you are, you have the courage to do anything you dream of.

MPS knows packaging, and @Guy_Tang knows hair color. Seeking to generate a true ‘wow’ factor, @Guy_Tang worked with MPS to design the new #mydentity #hairbestie kit, a promotional kit for the new color brand. Creating a big buzz in the hair industry with unique branding, 10,000 kits were produced and seamlessly executed. The #hairbestie Kit features the creator of the brand @Guy_Tang, printed in hues of purple, pink and blue on litho laminated corrugate.

With over 3 million Instagram followers and YouTube subscribers, @Guy_Tang, created a social media dynasty by inspiring other stylists, just like him, to make a difference and change the world doing hair. Guy introduced his own unique style into the industry by providing education through hair art on his YouTube, Instagram and Facebook platforms. Through these platforms, Guy empowers his #hairbestie family to bring fun and excitement back into the industry.

Corrugated Packaging Guy Tang Kenra

As the face of #mydentity color, Guy Tang shares his motivation on his website, noting, “I want to create a line that brings back the fun and excitement in our industry. But most of all, I want to create a community that empowers our #hairbestie family, and enables all of us to find our #mydentity - because when you know who you are, you have the courage to do anything you dream of.”

Countless stylists took to social media to share their enthusiasm as they received and ‘unboxed’ their own #mydentity #hairbestie Kit.

Julie Eaton, MPS Account Executive for #mydentity, comments on the launch, “Bringing together #mydentity’s superior products, MPS’s creativity and packaging expertise, as well as @Guy_Tang’s renown in the world of hair color has really been a winning combination. The customer response to the #mydentity packs surpassed our expectations. The clients were very pleased with the design and execution of the packs. It’s wonderful to see the reception they’ve received by stylists all over.”