Hollywood Reporter's Key Art Awards, honoring excellence in movie marketing, awarded first place in the DVD Packaging category to Multi Packaging Solutions and Paramount Home Entertainment for the Grease satin and leather Thunderbird jackets. The Grease jackets were judged the best DVD package from among a field of 48 entries.
Now in its 36th year, the Key Art Awards is the premier event for the movie-marketing community to honor the creative individuals who generate the eye-catching promotional materials that help drive movie attendance and DVD sales. The Key Art Awards is the only competition in which working professionals honor their peers for designing and creating motion picture marketing materials. More than 400 movie advertising and marketing professionals served as judges to view and rank the entries.
Multi Packaging Solutions collaborated with Paramount Home Entertainment to create a DVD package that epitomizes the iconic imagery of the Grease film. The Multi Packaging Solutions team managed the project from development through manufacturing.
"We were thrilled to work with Paramount Home Entertainment to create a package that is a stand-out at retail and a real collectible for Grease fans" commented Paula Doherty, Vice President of Sales for Multi Packaging Solutions. "Tim Hakes from our Special Packaging Team managed the project with attention to every detail, translating the jacket concept into reality right down to the working zippers."
About Multi Packaging Solutions
Multi Packaging Solutions (“MPS”) is a leading global provider of value-added packaging solutions to a diverse customer base across the healthcare and branded consumer markets. MPS provides customers with an extensive array of print-based specialty packaging, including premium folding cartons, labels, inserts/leaflets, and specialty packaging across a variety of substrates and finishes. The company has 60 manufacturing locations in North America, Asia and Europe and employs approximately 8,800 people. MPS is listed on the New York Stock Exchange. For more information, please visit www.multipkg.com.