Multi Packaging Solutions, a leader in print, packaging, and labels for the beverage, cosmetics, consumer, healthcare, and entertainment markets announces its latest breakthrough in pressure sensitive labels.
Under development for over 12 months, the new wood veneer labels debut with the launch of Jim Beam’s Limited Edition American Stillhouse Clermont Kentucky Bourbon Whiskey. Made from cherry veneer and digitally printed at Multi Packaging Solutions’ facility in Lansing, MI the labels evoke the iconic barrels in which the bourbon is aged.
“The prospect of making a label that would be a genuine wood material as opposed to a faux wood appearance has been of interest to us for quite some time.” Commented Shawn Nevitt, Printed Packaging Manager for Jim Beam, “The barrel aging process is so special and unique to bourbon making that a veneer label just seems to fit and MPS did a great job working with our R&D team on testing and matching our performance specifications.”
“When Jim Beam asked us to explore the possibility of a pressure sensitive label made from wood veneer, we were excited to take on the challenge.” Commented Erin Willigan, Vice President of Marketing for Multi Packaging Solutions, “Working with our developmental partners, our Innovation Team was able to achieve the aesthetic qualities and performance criteria Jim Beam was looking for.”
The wood veneer labels are manufactured using a hardwood veneer backed with a thin film. The wood veneers are an ideal face stock material for labels and can accept a variety of pressure sensitive adhesives. Available in rolls and sheets, the labels can be applied to a variety of surfaces, including glass, plastic, metal and rigid containers. The wood veneers can also be laminated directly to paper, paperboard, or film, allowing for a wide range of uses in folding cartons and marketing promotions.
About Multi Packaging Solutions
Multi Packaging Solutions (“MPS”) is a leading global provider of value-added packaging solutions to a diverse customer base across the healthcare and branded consumer markets. MPS provides customers with an extensive array of print-based specialty packaging, including premium folding cartons, labels, inserts/leaflets, and specialty packaging across a variety of substrates and finishes. The company has 60 manufacturing locations in North America, Asia and Europe and employs approximately 8,800 people. MPS is listed on the New York Stock Exchange. For more information, please visit www.multipkg.com.
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